Active Content

Active Content Creation

We’re not just skin deep.

Unlike many web designers, we place content before beauty.

There was a time when the designers ruled the web.  They built their beautiful flashy presentations so you would look good and people would be impressed by your class, style and taste.

Nowadays, people want content. Sure, it’s nice if your site looks good, but they’d prefer to be able to get what they need, fast and easily.  Your site should impress them but not overrwhelm them

Why is Content so Important to Us?

NOT JUST ADVERTISEMENT

We see websites as more than mere advertisements.  There’s a difference between the client who is walking by and the client who has actually walked in.  When a client visits your site, the client has walked in to your business.  They want to know; “Can you provide me with what I need?”  Once they are at your site, it isn’t the time to distract a client with lots of nifty flying objects unless you happen to be selling flying objects.

FAST LOAD TIME

We won’t wait for a site to load so why should we build a site for you that makes your clients wait?

Customers are fast clickers.   If a site takes too long to load, they are very likely to click back to their search engine and go to the next site on the list.

We want your site to load fast.

SEARCH ENGINE OPTIMIZATION

Search engines understand words and not images.  So it is your content that will bring customers to you.  We believe in delivering the most cost effective website possible, which means focusing on what will bring in and keep the most customers.  We believe content beats design for cost effectiveness almost every time.